Self-Marketing in the Canadian Job Market

As Wikipedia states: “The career management process begins with setting goals/objectives. A relatively specific goal/objective must be formulated. This task may be quite difficult when the individual lacks knowledge of career opportunities and/or is not fully aware of their talents and abilities. However, the entire career management process is based on the establishment of defined goals/objectives whether specific or general in nature. Utilizing career assessments may be a critical step in identifying opportunities and career paths that most resonate with someone.”

In a tight job market, getting all the details right matters, and a spreadsheet helps.

Here are some job search strategist

1.Do research about the companies you are applying to, take time to determine the best career choice and to keep a job-hunting spreadsheet.   By using the spreadsheet, you’ll quick access to everyone’s contact information and could quickly find the details you needed about people and jobs, instead of keeping track of dozens of business cards, e-mail messages and written notes.   Words of wisdom: In a tight job market, getting all the details right matters, and a spreadsheet helps. “(It allowed me to have) a much more personalized approach and whenever communication would occur I could check the spreadsheet and know exactly where we left off.

Highlights  

•Use Facebook and its microtargeting ability to find help in your search.  

•Follow bloggers on Twitter to learn about the latest job openings.  

•Shadow an employee to learn about their job, and you might get noticed.

Smart strategy:

Turned to the microblogging service Twitter to see if   you can find the latest job postings. Do also  real-time Twitter searches by position and location (“executive assistant, Hamilton”) to pull up recent tweets.

One USA example also use in Canada:

Name: Marian Schembari Old gig: Freelance writing in New York and Connecticut New gig: Associate publicist at Jane Wesman Public Relations in New York Smart strategy: Instead of responding to an employer’s job posting, she posted an ad for herself on Facebook, the social networking site, and used its microtargeting capability to home in on people who were most likely to offer her a job.  

Her ad asked, “I want to work for Harper Collins, can you help?” Anyone identifying themselves as a company employee saw it on their page. Readers could click on a link that directed them to her resume. Though she wasn’t able to find work with Harper Collins, she did connect with 100 people in two weeks, including someone who was able to offer her a job.   Words of wisdom: Recognize that the best way to get a job isn’t always to apply for it directly.

“I wasted so much time writing perfect cover letters and sending them into the Internet abyss,” she says. “You have to get out there in a way that people will come to you, not the other way around.”

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