Archive for April 1st, 2011

Labour Market Information-Canada Employment Connections (I)

Labor Market Information (LMI) can help you get details on Canadian companies, develop job descriptions, obtain affirmative action data, learn about wages in your the area of interest and make sound economic decisions.

 Finding the job you want has to be a planned, systematic effort. The job search will test your self-knowledge, research skills, organization, persistence, and persuasion. You’ll find that that research skills will not only help you in searching for a new job in Canada , but will come in handy in many other situations in the future.

Knowledge is power.  Canadian employers value job-seekers who know key information about the company because that knowledge demonstrates your interest and enthusiasm for the company and for the job. These steps will take you on a short journey through the basic steps in conducting company research.

Step 1: Where to Do Research

If you really have no idea of what companies might be best for you, there are some good places to start. A number of media (pubications &  websites) have already done the research for you — and have produced various “best” directories, lists, guide, newsletter, databases… best employee-owned companies, best companies for minorities, best  diversity companies, best multicultural companies , etc.

Step 2. How to gather the very basics for  job search research:

1.Starting your job-search and looking to identify key companies in your profession or industry, or even in a specific geographic location.

2. When you are apply to an employer; it’s always best to relate yourself to the company and tailor your cover letter and resume to each employer.

3. When you have been invited to a job interview; you’ll want to showcase your knowledge of the company knowing the most you can about it.

Step 3: Determine What Information You Want
You are usually seeking two sets of information.

The first set of information deals with general company information. The types of information you might gather here include: products and services, history and corporate culture, organizational mission and goals, key financial statistics, organizational structure (divisions, subsidiaries, etc.), and locations (main and branches).

The second set of information deals with employment issues, do they hire foreign trained professionals? what about  their plans for  career paths and advancement opportunities, benefits, diversity initiatives, and other human resources functions?.


Step 4: Direct Approach

Probably the single best resource of company information is the company’s Website.
The next easiest thing to do is go to your favorite search engine, such as, and type the company’s name in the search box. Then simply follow the link to the company’s Website.

Among the two best sources for gathering information on certain public Canadian companies is Scott’s Online.

Finding information about private companies — and the vast majority of all companies in Canada are private — is a bit trickier. Two basic sources are Globe and Mail Largest Private Companies list  and  Profit Magazine list of Canada’s fastest growing privately-held companies.

If you are interested in working for a non-profit organization or association, the best research tools to use include the resources HM provide in our Provincial Non-Profit & Charity List.

Another great source of company information comes from the Yellowpages published in all Canadian provinces. There are also specialized industry-specific publications. Another great source that covers  Canada industry is strategies Canada.  lastly but not least we’ve developed a tool  at  HM  which is the Canadian database  for Int’l  Professional or Hineni CED. You’ll find several hundred companies, organized alphabetically or provincially.

Find more resources in our Guide to Researching Companies, Industries, and Provinces.


Marisol Diaz  is  an experienced workshop presenter, specialized information publisher, and  a SOHO specialist. She also  has been writing on Canada settlement and  immigration law since 2006. contact her @ You can improve your Canada job search through the   Canadian database  for Int’l  Professional or Hineni CED ,  a Paid Content   or Informational Services site run by Hineni Media.

Access more than 400,000+ Canadian province-specific company profiles with employment opportunities in industries such as manufacturing, transportation, consumer goods, consulting services, finance and technology.  Available only to premium subscribers.